LMCU 50K Home Makeover

Shortly after joining LMCU, the design team was tasked with giving the annual 50K Home Makeover campaign a makeover!

This refresh would need to utilize existing branding and lean into storytelling by incorporating photography and quotes from real LMCU members!

It was decided that we would combine my ideas with my team member, Jill.
Jill’s bold and clean style paired well with my hand drawn elements and treatment for the callout quotes to create a campaign that felt, familiar, fresh and friendly.

This campaign was so successful that it we continued to utilize it again later in 2022 and into 2023.