LMCU 50K Home Makeover

Shortly after joining LMCU, the design team was tasked with giving the annual 50K Home Makeover campaign a makeover!

This refresh would need to utilize existing branding and lean into storytelling by incorporating photography and quotes from real
LMCU members!

It was decided that my team member, Jill and I would blend her bold
and clean style with my hand drawn elements and treatment for
the callout quotes.

I feel that we created a campaign that was familiar, fresh and friendly.
I guess everyone else did too!

This campaign was so successful that we continued to utilize the style
for the rest of 2022 and into 2023.